Keeping It Simple

         A Special Report  
  Article Writing for the
Potential Author

The Writing and submission of articles is a proven marketing method that can send more targeted visitors to your website, enhance your web presence, increase your page rankings, and increase your conversions.

 Article Writing for the Terrified Potential Author

   Although it doesn't need to be,  it can be an intimidating challenge to those who remember the forced essay writing assignments from high school or university days.

  Those memories can take time to fade away - but after learning a few basic and simple steps, you'll find writing your own articles isn't as daunting as it appears.

  Many new writers struggle finding ideas to write about. Even experienced authors can encounter the pain of temporary 'Writer's Block'

 The easiest way to overcome these problems is to write about things you are interested in
and preferably passionate about.

  You already have knowledge in these areas that can be shared with others and committing your expertise to paper or a webpage presents you as an authority on the subject.

  It's not uncommon to under-estimate your own abilities in areas where you have experience.

The level of questions posed by beginners and novices is often very surprising because we take for granted the knowledge we have gained and sometimes lose sight of the challenge to learn faced by the un-informed. (but we know that there is no such thing as a stupid question).

Once you decide on a general area, a good way to narrow your topic down is to focus on the problems that people have and prepare to write an article with solutions to those problems.
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      People read articles because they want to be entertained or they want information to solve their problems.

    Writing entertaining articles isn't necessarily easy. However, writing information articles can be as simple as sharing tips that you have already learned. Readers are looking for "What's in it for them - what can they learn from your experience?"

   If you don't already know the most common problems people have in your  particular field, a good source of information is to visit and participate in related online forums and note the most common questions asked.

   If you don't have all the answers you can get them through the Search engines. This is obviously something readers could do for themselves. However, you are adding the value of your knowledge and the convenience of providing a range of well thought out answers in a single document.

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    Not many people care to read long documents on their computer monitors, so unlike long essays, articles around 400 words long are preferred. By breaking an article into an introduction, a few sub-headings and a conclusion you may only have to write 50 or so words in each section.

     The sub-headings provide another benefit by breaking up a webpage and opening up the white space around the content.

    The first draft should be your worksheet . Don't try to produce a final copy as you write. It tends to be much quicker if you get your thoughts down first and come back to edit.

    You'll find that your thoughts flow much more freely if you don't hamper the flow with all of those rules you learned in school. Time for them later.

    The final step, and one that is vitally important, is to proofread your article making sure that the writing flows and would be interesting to the reader. Ask yourself if the article provides information the potential reader is looking for. It can also be helpful to have one or more other people proof read the article.

   This is also the time to remove spelling and grammatical errors. Use your Spell Checker and seek qualified help if you are uncertain about your grammar. Poor grammar distracts readers and can lead them to lower their perception of your article's value and possibly your qualifications.

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   If you still have problems writing you may want to do a search for 'article writing software'. There are many packages around that might make the process easier for you. Keep in mind that some of these software have a fairly steep learning curve and high cost. 

    Similarly, there are numerous e-books available on the topic and many of them are available for free.
Monitor displaying the website
  When you've written your article you may want to add it to your own website, newsletter or blog. If you do, Search engines will love it because of its original content.

  If you add an 'About the Author' section with a link to your website, you can also submit it to article directories.

   As other websites publish your article you receive another thing that search engines look for to improve your page rank, they are valuable one-way back links.

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   Article submission can be a tedious process, but software and websites that submit to multiple directories exist to make the job much easier. Do a little research here to select the most appropriate and popular article directories.

   After writing your first few articles you'll find it wasn't as daunting as it first appeared. And it can become a rewarding and fun filled experience - especially after submitting your articles to the popular directories and reading them as they are picked up and republished on other websites. (Google will find them for you).
About the Author -  Richard Rossbauer has been writing about Niche Marketing, helping others create a rewarding web presence, and Online security for the past 10 years. His website also offers tips and tools for doing fun things like family gardening, camping, cooking, bird watching, and other fun and entertaining activities
These helpful articles may be copied as long as the content and the author's bio are not altered, and the link to his website remains active. 


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